WEEK TEN 

  MARKETING COMMUNICATION  

Marketing communication is a fundamental and complex part of a company’s marketing efforts. Loosely defined, Marketing Communication can be described as all the messages and media you deploy to communicate with the market. 

•    Positioning
•    Your marketing message
•    Marketing communication for tech startups
•     Marketing communications: Reaching early adopters of technology products.

The easiest definition of branding is: The process of building a brand. 

BRANDING COMMUNICATIONS

Digital marketing touches many areas of impact, from SEO or SEO to social networks. From email marketing to Google AdWords campaigns or from web analytics to Social Ads campaigns. 

Types:

1. Personal Branding 
2. Corporate Branding
3. Employer Branding

In the case of my website my website name in Cecilia Taylor and for my brand logo I have chosen the two initials of the name the c and the t making branding communication because when my customers will see my logo they are going to know that is Cecilia Taylor Beauty or is one of my goals. Also in all the products that I add on the web the logo is stick on all of them also in the bag where the customers are going to receive the products. 

Example of one product of my website.

References

Caroe, R. (2018). Step two: Marketing Communications | Creative Agency Secrets. [online] Creative Agency Secrets. Available at: https://creativeagencysecrets.com/step-two-marketing-communications/ [Accessed 11 Dec. 2018].

ceciliataylorbeuty. (2018). CeciliaTaylorBeauty | GIFTS. [online] Available at: https://her17101446.wixsite.com/ceciliataylorbeuty/shop-1 [Accessed 11 Dec. 2018].

La Cultura del Marketing. (2018). Branding, qué es y por qué trabajar la marca en marketing digital. [online] Available at: https://laculturadelmarketing.com/branding-que-es-y-como-trabajar-la-marca/ [Accessed 11 Dec. 2018].

MaRS. (2018). What is Marketing Communication (MarCom) | Entrepreneur’s Toolkit. [online] Available at: https://www.marsdd.com/mars-library/what-is-marketing-communication-marcom/ [Accessed 11 Dec. 2018].