WEEK FIVE


   SOCIAL MEDIA 

In today's class, we have learned the importance of social networks, their meaning and a debate about whether it is important in the business world today and the amount of strategies that are at the time of using them.

And according to lecture notes in week five where they define social media like websites and applications that enable users to create and share content or to participate in social networking.

Some of these points, are going to be the goals if we will use social media in our marketing strategies. 

• Increase the brand awareness. 
• Engage in a higher quality of sales.
• Drive in-person sales.
• Improve your return on-investment. 
• Create a loyal fan base. 

We have also talked about customer advocacy and about all the strategies that we can use when using social networks in a work environment, not only in our personal lives and how to know what to post. 

According to lecture notes Customer advocacy is a specialized form of customer service in which companies focus on what is deemed to be best for the customer. 

Then I continued with my website, looking for numerous reference web pages related to what I want my website to be and the truth that today has allowed me to take many good ideas has made me see in a very positive this work.

References 

Hickman, D. (2018). How Has Social Media Affected Society?. [online] Odyssey.antiochsb.edu. Available at: https://odyssey.antiochsb.edu/media/videos/how-has-social-media-affected-society/ [Accessed 9 Dec. 2018]

We Are Social. (2018). Digital in 2018: World’s internet users pass the 4 billion mark - We Are Social. [online] Available at: https://wearesocial.com/blog/2018/01/global-digital-report-2018 [Accessed 10 Dec. 2018].

Digital Marketing News and Tips | Montreal SEO Expert. (2018). A Comparison of the Six Major Social Media Platforms. [online] Available at: https://jbertho.com/2014/03/20/a-comparison-of-the-six-major-social-media-platforms/ [Accessed 8 Dec. 2018].