WEEK NINE

  ONLINE ADVERTISING 

ISSUES :

• Expensive ad prices:Consumers are used to advertising that they have developed an aversion to all forms.

• Consumers getting distracted: Website downtime, lags within the website, video loading or browser complications can reduce the quality and number of times consumer see online advertisements.   

• Too many applications:The cost of a banner, text and/or video ads vary depending on the amount of traffic, the type of readership the website receives etc.

• Make it easy to participate:When customers visit a website, it is typical to have a goal in mind, whether it is to catch-up on the latest celebrity gossip, reading the news, chat with friends, download music or shop for a specific item, it is easy for a customer to get distracted from advertisements.

• Get people sharing photos:It is difficult to narrow down choices to the websites which will attract the most potential customers and sales.

UTILISING ONLINE PROMOTION 

• Make your promotion mobile-friendly: 66% of promotion view are via mobiles.

• Have your customers and staff seed the promotion: In a case study, for everyone person who entered a sweepstake, an addition 3.6 customers entered as a result of social recommendation.

• Use paid media to supercharge the promotion: Invest into the success of the promotion.

SEO

SEO is short for search engine optimization. It is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

-Google Ad Words: most popular for the business 

-Below the adverts: Based on popularity. 

These days on my website I´m making the final steps to have everything done, I have decided to think about the christhmas season as a way to include gifts and special discounts and also to use colors and effects on the web to bring my consumers in a winter mood, familiar and relax. 

References 

Buffer Marketing Library. (2018). 189 Powerful Words That Convert [Free List of Magnet Words]. [online] Available at: https://buffer.com/library/words-and-phrases-that-convert-ultimate-list [Accessed 12 Dec. 2018].

Burke, S. (2018). A Beginner’s Guide To Paid Online Advertising (Content Marketing Series Part 7 of 10). [online] Spokal. Available at: http://www.getspokal.com/a-beginners-guide-to-paid-online-advertising-content-marketing-series-part-7-of-10/ [Accessed 12 Dec. 2018].

Geer, D. (2018). Keeping up with SEO in 2018: What you should focus on. [online] The Next Web. Available at: https://thenextweb.com/contributors/2018/01/13/keeping-seo-2018-focus/ [Accessed 12 Dec. 2018].

Moz.com. (2018). Website Architecture and Internal Links. [online] Available at: https://moz.com/learn/seo/website-architecture-internal-links-video [Accessed 11 Dec. 2018].