WEEK TEN 

  MARKETING COMMUNICATION  

Marketing communication is a fundamental and complex part of a company’s marketing efforts. Loosely defined, Marketing Communication can be described as all the messages and media you deploy to communicate with the market. 

•    Positioning
•    Your marketing message
•    Marketing communication for tech startups
•     Marketing communications: Reaching early adopters of technology products.

The easiest definition of branding is: The process of building a brand. 

BRANDING COMMUNICATIONS

Digital marketing touches many areas of impact, from SEO or SEO to social networks. From email marketing to Google AdWords campaigns or from web analytics to Social Ads campaigns. 

Types:

1. Personal Branding 
2. Corporate Branding
3. Employer Branding

In the case of my website my website name in Cecilia Taylor and for my brand logo I have chosen the two initials of the name the c and the t making branding communication because when my customers will see my logo they are going to know that is Cecilia Taylor Beauty or is one of my goals. Also in all the products that I add on the web the logo is stick on all of them also in the bag where the customers are going to receive the products. 

Example of one product of my website.

References

Caroe, R. (2018). Step two: Marketing Communications | Creative Agency Secrets. [online] Creative Agency Secrets. Available at: https://creativeagencysecrets.com/step-two-marketing-communications/ [Accessed 11 Dec. 2018].

ceciliataylorbeuty. (2018). CeciliaTaylorBeauty | GIFTS. [online] Available at: https://her17101446.wixsite.com/ceciliataylorbeuty/shop-1 [Accessed 11 Dec. 2018].

La Cultura del Marketing. (2018). Branding, qué es y por qué trabajar la marca en marketing digital. [online] Available at: https://laculturadelmarketing.com/branding-que-es-y-como-trabajar-la-marca/ [Accessed 11 Dec. 2018].

MaRS. (2018). What is Marketing Communication (MarCom) | Entrepreneur’s Toolkit. [online] Available at: https://www.marsdd.com/mars-library/what-is-marketing-communication-marcom/ [Accessed 11 Dec. 2018].

WEEK NINE

  ONLINE ADVERTISING 

ISSUES :

• Expensive ad prices:Consumers are used to advertising that they have developed an aversion to all forms.

• Consumers getting distracted: Website downtime, lags within the website, video loading or browser complications can reduce the quality and number of times consumer see online advertisements.   

• Too many applications:The cost of a banner, text and/or video ads vary depending on the amount of traffic, the type of readership the website receives etc.

• Make it easy to participate:When customers visit a website, it is typical to have a goal in mind, whether it is to catch-up on the latest celebrity gossip, reading the news, chat with friends, download music or shop for a specific item, it is easy for a customer to get distracted from advertisements.

• Get people sharing photos:It is difficult to narrow down choices to the websites which will attract the most potential customers and sales.

UTILISING ONLINE PROMOTION 

• Make your promotion mobile-friendly: 66% of promotion view are via mobiles.

• Have your customers and staff seed the promotion: In a case study, for everyone person who entered a sweepstake, an addition 3.6 customers entered as a result of social recommendation.

• Use paid media to supercharge the promotion: Invest into the success of the promotion.

SEO

SEO is short for search engine optimization. It is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

-Google Ad Words: most popular for the business 

-Below the adverts: Based on popularity. 

These days on my website I´m making the final steps to have everything done, I have decided to think about the christhmas season as a way to include gifts and special discounts and also to use colors and effects on the web to bring my consumers in a winter mood, familiar and relax. 

References 

Buffer Marketing Library. (2018). 189 Powerful Words That Convert [Free List of Magnet Words]. [online] Available at: https://buffer.com/library/words-and-phrases-that-convert-ultimate-list [Accessed 12 Dec. 2018].

Burke, S. (2018). A Beginner’s Guide To Paid Online Advertising (Content Marketing Series Part 7 of 10). [online] Spokal. Available at: http://www.getspokal.com/a-beginners-guide-to-paid-online-advertising-content-marketing-series-part-7-of-10/ [Accessed 12 Dec. 2018].

Geer, D. (2018). Keeping up with SEO in 2018: What you should focus on. [online] The Next Web. Available at: https://thenextweb.com/contributors/2018/01/13/keeping-seo-2018-focus/ [Accessed 12 Dec. 2018].

Moz.com. (2018). Website Architecture and Internal Links. [online] Available at: https://moz.com/learn/seo/website-architecture-internal-links-video [Accessed 11 Dec. 2018].

WEEK EIGHT

  BUILDING A WEBSITE

First, we had started the class with a presentation explaining firstly the file types that we can use, including docx, xlsx, pptx and pdf also we have HTML and different types of images ( jpg, jpeg, gif, png). 

-Including Audio files in this area we have, wav and mp3  

-Video files have AVI, FLV ETZ.

Then we continue with the domain name and here I add a photo explaining in an easy way how we can divide it. 

Domain Name.

In this post I also include:

A cyber security policy should include guidelines on:

•   Password requirements.

•   Email standards.

•   Handling of sensitive data.

•   Locking computers and devices.

•   Handling of technology.

•  Social media and internet access standards.

•   Managing incidents.

 Then we have been talking about the history of our univesity UCB.

To conclude the class I continue working on my website today I have been adding some products to it.

References

ceciliataylorbeuty. (2018). CeciliaTaylorBeauty | GIFTS. [online] Available at: https://her17101446.wixsite.com/ceciliataylorbeuty/shop-1 [Accessed 7 Dec. 2018].

profile, V. (2018). Domain Name Selection. [online] Seojaikumar.blogspot.com. Available at: http://seojaikumar.blogspot.com/2015/06/domain-name-selection.html [Accessed 7 Dec. 2018].

RC Design. (2018). How Long Does it Take to Build a Website That Looks Great & Works?. [online] Available at: https://rcdesign.com/how-long-does-it-take-to-build-a-website-that-looks-great-and-works/ [Accessed 7 Dec. 2018].

Ucb.ac.uk. (2018). History of UCB - University College Birmingham. [online] Available at: https://www.ucb.ac.uk/about-us/history-of-ucb.aspx [Accessed 7 Dec. 2018].

Business.gov.au. (2018). Creating a cyber security policy for your business. [online] Available at: https://www.business.gov.au/risk-management/cyber-security/creating-a-cyber-security-policy-for-your-business [Accessed 11 Dec. 2018]