WEEK FOUR 

    ONLINE CONSUMER BEHAVIOUR 

This Wednesday we were given information about Online Consumer Behaviour and how consumer behave an online platform also researching the Online Customer and Decision Making Process.

According to Solomon (2006) the Consumer Behaviour is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires, giving importance to how consumers affect the marketing strategy.

According  to Chaffey & Chadwck (2012) The motivations, media consumption preferences and selection process used by consumers as they use digital channels together with traditional channels to purchase online products and use other online services. 

 Then we were given types of modelling our consumers ;

• Lewis and Lewis
• Direct information seekers 
• Undirected information seekers 
• Direct buyers 
• Bargain Hunters 
• Entertainment Seekers 

Including how Chaffey & Chadwick (2012) identified those three types of behavior to aid a website design.

• Tracker:They know which product to buy and uses the website to check price, availability, delivery times, additional charges or after sales
• Hunter: They are not specific but knows the type of product attempting to be precise.
• Explorer: They have no ideas in mind but may have a general objective.

To continue the teacher gave us the task one which consist in compare my last online shopping with the person on my left to write the differences in the purchase process. 

Continue with the decision-making process and online buying process.

We also can include two important process. 

1º - Decision Making Process 

2º - Online Buying Process            

         

References 

        

Giving, M., Walks, R., CRM, F., Center, H., Videos, D., Demo, R. and Donahue, M. (2018). Consumer-Decision-Making-Process | CauseVox. [online] CauseVox. Available at: https://www.causevox.com/blog/fundraising-vs-marketing/consumer-decision-making-process/ [Accessed 6 Dec. 2018].

Innovatus Marketers Touchpoint. (2018). Apply Push and Pull Marketing To the Buying Process. [online] Available at: http://marketerstouchpoint.com/blog/apply-push-and-pull-marketing-to-the-buying-process/ [Accessed 10 Dec. 2018].

www.tutorialspoint.com. (2018). Online Customer Behavior. [online] Available at: https://www.tutorialspoint.com/consumer_behavior/online_customer_behavior.htm [Accessed 10 Dec. 2018].

WEEK THREE

  NEW METHODS OF e-MARKETING

First off all we were given our assignment brief to start with the website and to continue with the blog. 

Today's class has been based on blogs for it in pairs we had to choose a blog of four that have given us and find 5 things that we liked about him and 5 things that should be improved to conclude that the blog analyzed It was very interactive but a little chaotic because there was too much information and many images which made it difficult to read in an appropriate way the different posts that were written.

 We have been seeing how to create a blog in a properly way and what questions do we need to ask ourselves to make a good content.

All this taking into account the importance of digital content today, now everything that comes to mind is in the network, any doubt, literally everything has an answer and what you are looking for on the internet, such as reading books or to go from the traditional kiosk newspaper to pick up your tablet or any electronic device and googling any event, news that you may be interested in.

                      

We have also completed a small study of social networks and how each of them are intended for different ages or businesses and how we should study them to know which is the most appropriate for which we have to create.

                             

References

We Are Social. (2018). Digital in 2018: World’s internet users pass the 4 billion mark - We Are Social. [online] Available at: https://wearesocial.com/blog/2018/01/global-digital-report-2018 [Accessed 10 Dec. 2018].

Accion. (2018). Choosing the Right Social Media Platform for Your Business | Accion. [online] Available at: https://us.accion.org/resource/choosing-right-social-media-platform-your-business/ [Accessed 9 Dec. 2018].

WEEK TWO

FUTHER EXPLORATION INTO e-BUSINESS

In today's lecture we have given a futher information into e-Business, and according to lecture notes in week two that teacher give us some of the uses of the e-Business :

• Market a business
• Organise your business 
• Communicate internally
• Interact with customers
• Find business information
• Hire employers
• Buy and sell products
• Schedule and track shipments
• conduct banking and accounts online
• Access government programs online

Continuing with the three categories of the e-Business ; to consumer, to business and to government

We need to consider three keys that we need to have in mind and to have in relevance.

• Organizing the communication and business processes
• Marketing the business to existing and potential customers
• Facilitate interactions with other business

Having in mind that when we are investing  into e-Business we have three primary areas :

                  CUSTOMERS.           SUPPLIERS.          PRODUCTS/SERVICES.

Then we have given our first task to do in which with the online resource Wix we have to create a website to give Janet and David´s business a web presence to increase sales and to raise awareness of their business so I will create a sales website based on Health and Wellness. I start think about some ideas for my web like  cosmetics, online exercise like yoga, ecologic food or cream soap mask to inspire us to have a relaxing life. In the last part of the class we have been exploring how to use Wix to start the website.

References

Wix.com. (2018). Log In | Wix. [online] Available at: https://www.wix.com/dashboard/46385423-47dc-4df6-8f9f-d42ddb9c5571/home [Accessed 10 Dec. 2018].

WEEK ONE

INTRODUCTION TO e-BUSINESS & e-MARKETING

To start this new blog for the e-Business & e-Marketing course in the second year of my degree at University College Birmingham Marketing with Events Management, starting to talk about my first day in the class. 

Also, in today's class I met the two lectures who are going to teach this class Glenn Allison and Nethan Punj. 

I understood that this module is going to be focus on digital marketing and business and 

understanding how E-Business and E-Marketing frameworks can be utilized to analyse market opportunities. Evaluating the purposes and values of websites for businesses. Exploring how a business operates in a global digitized environment. 

In this module we are going to be working with the computer along the semester creating our own website with Wix platform and this personal blog. 

For the creation of the website we will use the electronic platform Wix and Blogger to create the blog on which I am writing.

 

Thanks to the first class, and according to Chaffery (2011),  I understand the definition of e-Business which is a broader term used to describe a range of electronic activities. Including the definition of e-Marketing as an external perpective of how the internet can be used in conjuction with tradictional media to acquire and deliver services to customers and the importance of the marketing mix on it. 

References.

Aplicarlo, M. (2018). Marketing Mix: Qué Es y Cómo Aplicarlo en Tu Empresa. [online] Blog de Marketing. Available at: https://www.genwords.com/blog/que-es-marketing-mix [Accessed 7 Dec. 2018].

Ltd., W. (2018). Wix.com Launches Wix App Providing a Powerful Mobile Operating System for Small Business Owners, Store Owners, Hoteliers and Bloggers Around the World. [online] Prnewswire.com. Available at: https://www.prnewswire.com/news-releases/wixcom-launches-wix-app-providing-a-powerful-mobile-operating-system-for-small-business-owners-store-owners-hoteliers-and-bloggers-around-the-world-300339448.html [Accessed 7 Dec. 2018].

Molinero, R. (2018). ▷ ¿Cómo CREAR un Blog en Blogger? - Tutorial Paso a Paso. [online] Siemprendes.com. Available at: https://siemprendes.com/como-crear-un-blog-en-blogger-paso-a-paso/ [Accessed 7 Dec. 2018].